In the past people would have spoken of graphic arts, even earlier
of commercial arts, even earlier of movable characters, of the art
of wood cut and of the culture of writing. But that was in the past.
Today communication between people all over the world uses global
networks of electronic data that speed around the world in endless
abundance, either by cable or wireless. Everywhere, the air is full
of data. It can not be seen, heard or tasted. But it can be made
visible, audible or, in any other form, perceptible by the senses.
That is the task of communication artists. They find the form in
which messages can be communicated clearly and beautifully, and
they know through which means they can convey them. The means is
the media and since there are many different kinds of media that
transport information, all that can be combined with one another,
the term multimedia was created.
Today, the many gadgets that process data and make them perceptible
can be bought and played with by anyone. From all over the world,
these gadgets' owners can communicate with one another from the
comfort of their homes, thanks to the possibilities of the internet.
On the screen data becomes visible, whether it be stagnant information
or moving pictures. Printed, it fills letterboxes unsolicited; they
can be bought as newspapers or as books.
This new, international, popular culture, in which all participate,
has many faces. It is not committed to formal beauty or clarity.
Due to this lack of commitment, it is not surprising that an uninhibited
and self-confident amateurism predominates the scene.
But design is possible. It requires knowledge that can be learned.
This is what the subject area of communication arts attempts to
achieve. Basic knowledge in dealing with media: with the pencil,
the pen-nib, the brush, the camera and the computer are taught during
the Basic Study.
The theoretical subjects impart the historic and cultural position
of the contemporary designer to the students, what has been done
and what is characteristic of the thinking of past epochs. They
also give scientific insight into the nature of humans in order
to find ways to arouse their attention and open their souls.
Students learn how to design consciously and master the necessary
knowledge that facilitates the professional realisation of their
ideas. On completion of their Basic Study they are awarded the First
Diploma. In the Advanced Study students can test their skills working
on selected projects and develop their personal inclinations under
the mentorship of their advisors. They can either specialise in
one main emphasis or work in different directions. There are four
broad directions offered at the moment: graphic design, moving pictures
design with its components: illustration and animation, electronic
media and photography (analogue and digital).
With the thesis project the students show their ability to organise
an adequately extensive project on their own. The thesis consists
of two parts: a practical and a theoretical. In the theoretical
paper they comment on their point of view which can be closely related
to the project or they can investigate a different problem.
We hope that this program builds personality in the students who
then live up to the fast and unpredictable developments in communication,
who again and again give meaning to the development of technology,
coming from their own knowledge of its original purpose; and who
joyfully carry an artistic standard into the world of design, that
live up to human dignity.
Prof. Helmut Brade